About

The strength of a brand is also in communication

We specialize in building strong brands through communication, helping to make them a market reference point. From 2001, we participated in building and consolidating the leadership of companies such as Centauro Sports, Ricardo Eletro, ABC Construction, Alicorp Group (Pastifício Santa Amália and Shampoos and Conditioners Plusbelle), Arbor Group (Catuaba Selvagem , Cantina da Serra and Cerveja Therezópolis) and Forno de Minas, among others.

Our methodology is based on a total immersion in the customer context in order to gain a deep understanding of the company’s products, market, consumers and competition.

From there we extract the brand essence and the insights needed to drive communication, which materialize in on and off-line strategies.

Market knowledge, strategic thinking, focus on results, as well as a complete and lean infrastructure, an experienced and multidisciplinary team, have made Pro since 2008 one of the largest advertising agencies in the country.

If you are looking for a communication partner focused on your business and its brand growth strategy, talk to us.

Team

Euler Alves Brandão

President

Euler Alves Brandão

President

euler@probrasilpropaganda

PhD in Business Administration at the Minas Gerais Federal University (UFMG); master in Production Engineering (Strategic Management) at the Santa Catarina Federal University (UFSC); specialist in Marketing Management from Columbia University (USA); post-graduate degree in Marketing and Financial Advising at the Fundação João Pinheiro; graduated in Business Administration from the School of Management Sciences of the UNA University Centre; has a long and extensive professional experience as well as technical training and is at the forefront of the Stetik Group’s communication planning; responsible for devising marketing strategies and their translation into specific communication actions; broad experience dealing with marketing projects and the management of some of the largest investment accounts in the country; guest lecturer at the Fundação Dom Cabral in Strategic Management and Retail Marketing; extensive academic and professional experience in Administration (UFMG, PUC-MG, FUMEC, UNI-BH), specializing in strategic administration, strategic marketing, retail, entrepreneurship .
In recent years served as director of professional bodies, such as Sinapro/MG, ABEDESIGN and ABAP/MG.

Claudia Cordeiro Brandão

Vice-President of Media and Operations

Claudia Cordeiro Brandão

Vice-President of Media and Operations

claudia.cordeiro@probrasilpropaganda.com.br

Graduated from the Federal University of Minas Gerais (UFMG); specialist in research and planning, with ample technical knowledge of media and communication tools; licensed by the São Paulo Media Group; worked as communications advisor at the publicity department of the Chief of Staff Office at DNA Propaganda and at Ogilvy & Mather Brazil. Her advertising portfolio includes Ricardo Eletro, Seculus da Amazônia, Le Biscuit, Banco do Brasil, Ministry of Labour and Employment, Minas Gerais Health Department, Telemig Celular, Amazônia Celular, Itambé, Fiat Automóveis, Itatiaia Móveis, Associados.com, Instituto Newton Paiva, Pastifício Santa Amália and others; winner of the two first prizes of the 1st Globo Minas Media Award.

Grasiela Scalioni

Accounts director

Grasiela Scalioni

Accounts director

grasiela.scalioni@probrasilpropaganda.com.br

Social Communication degree in Advertising and Marketing from the Belo Horizonte University Centre (Uni-BH) and specialization in cultural management; 20 years’ experience in communication strategies, development of briefings and targeting of communication jobs, project and team management, marketing budget management; has been serving for eight years as Director of Customer Service at Pro Brasil, implementing dedicated customer service centres and directing advertising accounts with a focus on building differentiation strategies for brands through communication.

Paula Barreto Almeida

CFO (Chief Financial Officer)

Paula Barreto Almeida

CFO (Chief Financial Officer)

paula.barreto@probrasilpropaganda.com.br

Specialised in corporate accounting from the Institute of Accounting, Actuarial and Financial Research (FIPECAFI) and Cost Management from the Getulio Vargas Institute (FGV); degree in Business Administration from the Federal University of Minas Gerais (UFMG) and Accounting Sciences from Pontifical Catholic University of Minas Gerais (PUC-Minas); worked with companies such as Estaleiro Atlântico Sul, Araújo Fontes Consultoria e Administração de Recursos and has extensive experience in economic and financial management of contracts and business as well as in organizational and corporate restructuring.

Structure